When do I need a color palette?
Brand identity is a much-debated topic. While not all businesses have invested in fully-fledged corporate identities, almost all businesses – large or small – have one thing in common. Presentations.
When creating presentations, there are several ways to go about considering what color palette to use.
The first scenario might be your need to create a one-off pitchbook for a particular project. To do this you might hire a particular agency that turns these around quickly and efficiently.
Have you expanded your business by creating a new product or service? Then you need a visual identity that reflects your offering.
Share my own color ideas?
In all of these instances, it helps to share your thoughts with the designer or the team you’re working with.
Color design is everywhere. From furniture stores to online advertisements, to clothes stores, to gardening equipment, and more. But the most obvious place to find color palettes that are truly authentic is nature itself. All you need is a smartphone and one of the many online tools available that generate color swatches.
Of course, your agency can and should recommend a corporate color palette because you need to be aware of the symbolism and meanings that certain colors represent. Of this, I’ll share in another post.
A specific discussion about corporate visual identity is always a difficult one. Often, a client doesn’t necessarily know what colors they want. Indeed, some clients are not at all interested.
By sharing actual examples, both you and the design team will start on common ground.
Overall, color is a very sensitive subject. People can’t always tell you what they want, but they will always tell you what they don’t like.
Today’s post is to whet your appetite and is the first in a series of posts about brand identity and how it matters.