When do I need a color palette?
Brand identity is a much-debated topic. While not all businesses have invested in fully-fledged corporate identities, almost all businesses – large or small – have one thing in common. Presentations.
When creating presentations, there are several ways to go about considering what color palette to use.
The first scenario might be your need to create a one-off pitchbook for a particular project. To do this you might hire a particular agency that turns these around quickly and efficiently.
Have you expanded your business by creating a new product or service? Then you need a visual identity that reflects your offering.
Although a more expansive scenario, you may want to consider a brand refresh or even a full-scale rebrand.
Share my own color ideas?
In all of these instances, it helps to share your thoughts with the designer or the team you’re working with.
Color design is everywhere. From furniture stores to online advertisements, to clothes stores, to gardening equipment, and more. But the most obvious place to find color palettes that are truly authentic is nature itself. All you need is a smartphone and one of the many online tools available that generate color swatches.
7 ideas for color swatches you see every day 
Frosted Grass is the title of this color palette. 
Dusk Fisherman is the title of this color palette. 
Yellow Meadow is the title of this yellow and green color palette. 
Island Beach is the title of this pastel color palette. 
French Tower is the title of this contrasting earthy color palette. 
Northern Skies is the title of this gentle color palette of earth tones. 
Hands Connect is the title of this color palette and inspired by Michelangelo’s Hand of God. 
Scan the QR code with your mobile device to save contact details. Also contains a ‘Calendly’ calendar.
Of course, your agency can and should recommend a corporate color palette because you need to be aware of the symbolism and meanings that certain colors represent. Of this, I’ll share in another post.
A specific discussion about corporate visual identity is always a difficult one. Often, a client doesn’t necessarily know what colors they want. Indeed, some clients are not at all interested.
By sharing actual examples, both you and the design team will start on common ground.
Overall, color is a very sensitive subject. People can’t always tell you what they want, but they will always tell you what they don’t like.
Today’s post is to whet your appetite and is the first in a series of posts about brand identity and how it matters.
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