Colors are more than just colors. Colors have meaning and association.
In yesterday‘s post, I outlined some scenarios that may call for a color palette in your marketing materials and I provided some of my own examples. Anyone can do this: point your smartphone at the object you like and ‘click. Then do a Google search for color palette generator and all you need to do is upload your image.
The next aspect to consider is what colors best represent your brand or business and which you should avoid. For this aspect, you need to know about the meaning of color.
There does not exist a one-size-fits-all colorpedia that provides the meaning, association, and symbolism of every color in relation to every country around the world. This is most probably because the meaning of color has evolved over time and will no doubt continue to do so. Some colors have strong connotations with religion, with spiritualism. With death.
In addition, a color may symbolize one thing one one country but represent something totally different in another country.
All this to say, color is important. We all readily acknowledge that colors evoke feelings and incite emotions. Therefore, we should recognize these reactions will be no different when selecting colors for your brand or business.
Below is a custom-created diagram that seeks to outline key colors in terms of:
- the industries in which they’re most likely to be found
- the emotions associated with them
- what moods they’re used to provoke
Do you recognize some brands?