Clearly, it is essential to effectively communicate to existing and prospect investors.
However, we should not overlook the need to communicate to an organisation’s internal audience.
The brand always starts from within, each member of staff being their own brand ambassador. This not only serves to raise brand awareness of an organisation’s brand values, it also helps create emotional connections.
There are multiple aspects of message communication. Here are some examples.
Investment philosophy; mission statement; vision and values; investment edge; keynote presentations; media releases; corporate advertising
Intranet articles and feature pieces; user manuals; policy document updates; audit management updates; marketing material approval process
Quarterly updates; corporate activities; industry news; trends and insights; intranet content; employee satisfaction surveys
Product factsheets; One Pager; Two Pager; presentations; investor letters; product advertising; editorials