Global Communications

Clearly, it is essential to effectively communicate to existing and prospect investors.

However, we should not overlook the need to communicate to an organisation’s internal audience.

The brand always starts from within, each member of staff being their own brand ambassador. This not only serves to raise brand awareness of an organisation’s brand values, it also helps create emotional connections.

There are multiple aspects of message communication. Here are some examples.

CORPORATE COMMUNICATIONS

Investment philosophy; mission statement; vision and values; investment edge; keynote presentations; media releases; corporate advertising

INTERNAL COMMUNICATIONS

Intranet articles and feature pieces; user manuals; policy document updates; audit management updates; marketing material approval process

PROCESS COMMUNICATIONS

Quarterly updates; corporate activities; industry news; trends and insights; intranet content; employee satisfaction surveys 

MARKETING COMMUNICATIONS

Product factsheets; One Pager; Two Pager; presentations; investor letters; product advertising; editorials

GLOBAL COMMUNICATIONS: four pillars
The Four Pillars of Global Communications